Social Media Specialist | Content Creator | Community Builder
📍 Wellington, Aotearoa New Zealand
Dynamic social media specialist with hands-on experience in content creation, community management, and analytics in a customer-focused environment. Passionate about storytelling, sparking conversations, and building engaging online communities, with skills in video production, graphic design, and copywriting.
Social Media Lead - Billing & Affordability Specialist
Octopus Energy – Wellington, NZ
2023 – Present
Bachelor of Science in Computer Science & Data Science (Conjoint)
Massey University – Wellington, NZ
Expected 2026
Educational Psychology & Criminology
Victoria University of Wellington – Wellington, NZ
2022–2023
December 28, 2025
Vicky Brewin
Social Media Manager
The University of Waikato
Hamilton East, Waikato
Dear Vicky Brewin,
I am excited to apply for the Social Media Community and Content Specialist position at the University of Waikato, as advertised on SEEK. As a social media whiz passionate about storytelling and community building, I thrive in creating engaging content that sparks conversations—skills honed in my role at Octopus Energy, where I managed channels for 120,000+ users.
With over a year in digital engagement, plus video/graphic design and analytics expertise, I am eager to shape your digital voice, cover events like Open Day, and embody Moosy the Cow's spirit.
In my current position, I craft compelling posts, videos, and graphics to educate and interact, analyzing performance with Power BI to optimize engagement and resolve issues creatively. Achievements include boosting satisfaction through viral content and training teams, aligning with your innovative environment.
My Bachelor's in Computer Science and Data Science (expected 2026) supports my technical savvy, and I am committed to meaningful connections in education.
Thank you for considering my application. I would welcome discussing how I can contribute and am available at +64 21 034 8290 or ramanprasad.eth@gmail.com.
Sincerely,
Raman Prasad
Let me break it down social media style:
Managing content for 120,000+ customers isn't just a job—it's my passion. I've created viral posts, engaged communities, and turned everyday moments into shareable content.
From videos to graphics to killer copy, I've done it all. I understand what makes people stop scrolling and start engaging.
I don't just post and hope—I analyze, optimize, and iterate. With Power BI and SQL skills, I know what works and what doesn't.
Yes, I'm ready to step into those hooves! Bringing mascots to life online is all about personality, creativity, and connection—and I'm here for it.
My background in Educational Psychology shows my genuine interest in learning environments. I want to inspire students and bring the University to life online.
Trained 39 staff, boosted engagement metrics, and created content that resonates. I bring energy, creativity, and results.